TIRTIR
TIRTIR's name is an acronym for "Trust In Radiance" — a fitting philosophy for a brand that was founded in 2016 by Korean beauty influencer Lee Yubin. Its roots are in base makeup, and that complexion-first heritage still shapes its skincare today: formulas are designed to leave skin looking radiant, primed and camera-ready.
Hydrating and soothing actives such as hyaluronic acid, ceramides, panthenol and niacinamide run through the brand's toners, ampoules and eye care, aimed at giving skin an instant, glow-led finish rather than a slow-build result.
