HEIMISH

Heimish is the Korean beauty brand best known globally for pioneering the oil-to-balm cleanser format, born from the brand's early work in colour cosmetics and the search for a gentler way to dissolve makeup without stripping skin. That same instinct for considered, sensory-led formulas — restraint over trend-chasing — carried through as the brand expanded into skincare and haircare.

The IrelKGlow Heimish range currently focuses on the brand's haircare line, built on the same gentle, amino-acid-led approach: formulas designed to cleanse and treat the hair and scalp without disrupting their natural balance.