SKIN1004
SKIN1004 takes its name from a Korean play on words: "1004" is pronounced "cheon-sa," which sounds identical to the Korean word for angel. That idea of gentle, protective care sits behind the brand's philosophy of "delivering you the untouched nature" — letting a small number of well-sourced ingredients do the work, rather than layering on unnecessary extras.
The brand's signature is Centella Asiatica sourced from Madagascar, where the climate and biodiversity are said to produce a particularly potent variety of the plant. The range is built around this single hero ingredient across several sub-lines, each formulated for a different skin need — calming, hydration, pore care and tone brightening.
