GROWUS

GROWUS is a Korean haircare brand built on the principles of thalassotherapy — using ocean water, marine minerals, seaweed and algae to support scalp and hair health. It treats the scalp the way Korean skincare treats skin: healthy "soil" for healthy "plants," pairing natural sea-derived ingredients with cosmeceutical-grade technology rather than relying on either alone.

Running through the range is the brand's Marine Pearl Complex — pearl extract for shine, Himalayan pink salt to gently clarify the scalp, and multiple types of collagen to reinforce hair structure. The formulas are built for rough, dry, damaged and tangle-prone hair, addressing the strand and the scalp beneath it together.