PURITO
Purito Seoul is a portmanteau of "purify" and the Korean word for "soil," and that idea — pure, earth-conscious skincare — runs through everything the brand makes. Its focus is on sensitive skin: mild, non-irritating formulations built to calm reactive, post-acne and easily-inflamed complexions, alongside sustainable, recyclable packaging.
The brand is vegan-certified and cruelty-free, keeping formulas free from the harsher additives common in conventional skincare, and centres much of its range on high-concentration centella asiatica to calm and help rebuild the skin barrier — paired with gentle daily SPF and targeted formulas for acne-prone, reactive skin.
