ANUA
Anua is built around a single promise: gentle, uncomplicated skincare that still works. Its "less is more" philosophy strips formulas back to essentials — no unnecessary additives, no irritation drama — favouring a small number of well-chosen, natural actives over long ingredient lists.
The brand's signature is heartleaf (Houttuynia cordata), sourced from Ulleung Island off Korea's east coast specifically for its high polyphenol content. From it, Anua developed Quercetinol, a proprietary compound used to calm visible redness and support sensitive or breakout-prone skin, alongside a wider range built for balanced, everyday skin health.
