BEAUTY OF JOSEON
Beauty of Joseon bridges centuries of Joseon Dynasty hanbang tradition with modern skincare science. The brand draws its ingredient philosophy from the Gyuhap Chongseo, a 19th-century Korean women's encyclopedia written by the scholar Yi Bingheogak, reinterpreting her ingredient wisdom through current dermatological research.
The brand's hero ingredients reflect this heritage: rice, ginseng, red bean, mugwort, green plum, and centella asiatica, among others — all formulated with hanbang's whole-skin, whole-body philosophy in mind, and considered enough for sensitive skin.
