{"title":"The Bright Shelf","description":"\u003cp\u003e\u003cstrong\u003eAn IrelKGlow Edit.\u003c\/strong\u003e Not a filter — a shortlist. Twenty products chosen by hand from everything we stock, for skin that looks dull, uneven or marked — the leftover spots from breakouts, the patches the sun left behind, the tone that never quite settles.\u003c\/p\u003e\u003cp\u003eBrightening in Korean skincare is slow and steady, not a quick fix. The ingredients doing the work here are niacinamide, tranexamic acid (TXA), vitamin C, glutathione, azelaic acid and gentle PHA — used daily, they help skin look brighter and more even over weeks, not days. And none of it holds without sunscreen, which is why the shelf ends with one.\u003c\/p\u003e\u003cp\u003eOrdered the way a routine goes on: pads and toner, then a gentle exfoliant, then serum, then mist, then cream, eye care and SPF. You do not need all of it. Pick one serum that suits your skin and build from there. The PHA peel and the retinal serum are for evenings only — and not on the same night.\u003c\/p\u003e\u003cp\u003eNot sure what layers with what? \u003ca href=\"\/blogs\/news\/before-you-mix-what-you-need-to-know-about-active-ingredients\"\u003eBefore You Mix\u003c\/a\u003e covers it, or \u003ca href=\"\/pages\/skin-assessment\"\u003etake the skin quiz\u003c\/a\u003e and we will point you to the right one.\u003c\/p\u003e","products":[{"product_id":"niacinamide-10-txa-4-dark-spot-correcting-serum-30ml","title":"Niacinamide 10% + TXA 4% Dark Spot Correcting Serum (30ml)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Dull, uneven, or pigmented skin needing brightening and tone correction\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e 6 – Serum \/ Ampoule\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM\u0026amp;PM\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A lightweight brightening serum with 10% Niacinamide and 4% Tranexamic Acid to target dullness and improve overall clarity.\u003c\/p\u003e","brand":"ANUA","offers":[{"title":"Default Title","offer_id":57326356005238,"sku":"IKG-SR-ANU-030M-001","price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/Niacinamide-10-TXA-4-Dark-Spot-Correcting-Serum-30ml-1.png?v=1771459825"},{"product_id":"pha-resurfacing-glow-peel-50ml","title":"PHA Resurfacing Glow Peel (50 ml)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Normal, combination, or oily skin in need of gentle exfoliation, clarity, and glow refinement\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e 3 – Exfoliator (Gel-Water Type)\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e PM (2–3 times weekly; gentle enough for occasional AM use)\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A gentle 10% PHA gel-water peel formulated with fruit enzymes and Centella Asiatica to exfoliate, purify, and hydrate for smooth, radiant skin.\u003c\/p\u003e","brand":"AXIS-Y","offers":[{"title":"Default Title","offer_id":57326356234614,"sku":"IKG-EX-AXY-050M-001","price":19.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/PHA-Resurfacing-Glow-Peel-50ml.png?v=1771459885"},{"product_id":"relief-sun-rice-probiotics-spf50-pa-50ml","title":"Relief Sun : Rice + Probiotics SPF50+ PA++++ (50 ml)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e All skin types — especially those needing brightening, barrier support, and daily UV protection\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e 10 – Suncream\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM only\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A lightweight, moisturising organic sunscreen with 30% rice extract and fermented probiotics that nourishes while delivering SPF50+ PA++++ protection.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":57326356595062,"sku":"IKG-SS-BOJ-050M-001","price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/Relief-Sun-Rice-Probiotics-SPF50-PA-50-ml.png?v=1771459942"},{"product_id":"deep-vita-c-capsule-cream-55g","title":"Deep Vita C Capsule Cream (55g)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Radiance, daily glow and a fresh, dewy finish\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e Step 9 – Moisturiser\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM \u0026amp; PM\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A dual-texture Korean Vitamin C moisturiser that blends a rich golden cream with a hydrating gel for a fresh, radiant, dewy finish.\u003c\/p\u003e","brand":"MEDICUBE","offers":[{"title":"Default Title","offer_id":57326358954358,"sku":"IKG-MS-MED-055G-001","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/Pads-Arencia-type.png?v=1771460168"},{"product_id":"milk-skin-toner-150ml","title":"Milk Skin Toner (150ml)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Dullness, uneven tone, dehydration, weakened barrier, sensitivity\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e Step 4 – Toner\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM \u0026amp; PM\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A milky, hydrating toner that brightens, softens and strengthens the skin barrier using rice bran extract, niacinamide and soothing botanicals, leaving the complexion plump, radiant and “glass-skin” smooth.\u003c\/p\u003e","brand":"TIRTIR","offers":[{"title":"Default Title","offer_id":57326363378038,"sku":"IKG-TN-TIR-150M-001","price":20.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/Milk-Toner-150-ml.png?v=1771460596"},{"product_id":"glow-serum-propolis-niacinamide-30ml","title":"Glow Serum : Propolis+Niacinamide (30ml)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Dry, normal, combination, oily, and sensitive skin needing balanced radiance and pore control\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e 6 – Serum \/ Ampoule\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM \u0026amp; PM\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A honey-like glow serum infused with 60% Propolis Extract and 2% Niacinamide to calm inflammation, refine pores, and deliver a luminous, dewy finish.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":57326364655990,"sku":"IKG-SR-BOJ-030M-002","price":13.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/Glow-Serum-PropolisNiacinamide-30ml.png?v=1771460721"},{"product_id":"the-niacinamide-15-serum-20ml","title":"The Niacinamide 15 Serum (20ml)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Stubborn pigmentation, uneven tone, excess oil, and visible pores\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e Step 6 – Serum \/ Ampoule\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM \u0026amp; PM (start once daily if new to high-strength actives)\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A high-strength 15% niacinamide serum that targets dark spots, breakouts, and enlarged pores for clearer, brighter, and more balanced skin.\u003c\/p\u003e","brand":"COSRX","offers":[{"title":"Default Title","offer_id":57326370652534,"sku":"IKG-SR-COS-020M-001","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/The-Niacinamide-15-Serum.png?v=1771460948"},{"product_id":"centella-tone-brightening-capsule-ampoule-100ml","title":"Madagascar Centella Tone Brightening Capsule Ampoule (100ml)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Uneven skin tone, dullness, dark spots, dehydration, redness, and weakened skin barrier\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e Step 6 – Serum \/ Ampoule\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM \u0026amp; PM\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A fast-absorbing, water-type brightening ampoule powered by 77% Centella and patented MadeWhite™ capsules to visibly improve clarity, even tone, and soothe the skin without irritation.\u003c\/p\u003e","brand":"SKIN1004","offers":[{"title":"Default Title","offer_id":57326372192630,"sku":"IKG-SR-SK1-100M-006","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/Madagascar-Centella-Tone-Brightening-Capsule-Ampoule-100-ml.png?v=1771461207"},{"product_id":"galactomyces-pure-vitamin-c-glow-serum-30ml","title":"Galactomyces Pure Vitamin C Glow Serum (30ml)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Dull skin, uneven tone, hyperpigmentation, dark spots, and weakened radiance\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e Step 6 – Serum \/ Ampoule\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM \u0026amp; PM\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A luminosity-enhancing serum powered by 75% Galactomyces and pure Vitamin C to brighten, revitalise, and refine the complexion for a clearer, healthier glow.\u003c\/p\u003e","brand":"SOME BY MI","offers":[{"title":"Default Title","offer_id":57326372422006,"sku":"IKG-SR-SBM-030M-003","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/Galactomyces-Pure-Vitamin-C-Glow-Serum-30ml-2.png?v=1771461300"},{"product_id":"deep-vita-c-pad-70pcs","title":"Deep Vita C Pad (70pcs)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Dullness, dark spots, uneven tone, early fine lines, and skin needing gentle daily exfoliation\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e Step 3 – Exfoliator (Toner Pad)\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM or PM\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A brightening, vitamin C–infused toner pad designed to improve radiance, target post-acne marks, and smooth texture using a dual-sided design for gentle exfoliation and glow enhancement.\u003c\/p\u003e","brand":"MEDICUBE","offers":[{"title":"Default Title","offer_id":57326372979062,"sku":"IKG-EX-MED-070P-002","price":23.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/DEEP-VITA-C-PAD.png?v=1771461454"},{"product_id":"dark-spot-correcting-glow-toner-125ml","title":"Dark Spot Correcting Glow Toner (125ml)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e All skin types needing brightening, even tone, and barrier comfort\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e 4 – Toner\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM\u0026amp;PM\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e Brightening and hydrating toner with Niacinamide, Glutathione, and Vitamin C derivatives to visibly reduce dark spots and redness while reinforcing the skin barrier.\u003c\/p\u003e","brand":"AXIS-Y","offers":[{"title":"Default Title","offer_id":57326373634422,"sku":"IKG-TN-AXY-125M-001","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/Dark-Spot-Correcting-Glow-Toner-125ml.png?v=1771461605"},{"product_id":"no-5-vitamin-niacinamide-concentrated-pad-70-pads","title":"No.5 Vitamin-Niacinamide Concentrated Pad (70 pads)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Uneven, dull, or pigmented skin seeking clarity and glow\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e Step 3 – Exfoliator \/ Toner Pad\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM \u0026amp; PM (adjust based on sensitivity)\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A brightening and resurfacing pad combining niacinamide, vitamin C derivatives, tranexamic acid, and gentle exfoliating acids to improve clarity, dark spots, texture, and radiance.\u003c\/p\u003e","brand":"NUMBUZIN","offers":[{"title":"Default Title","offer_id":57326373732726,"sku":"IKG-EX-NUM-070P-002","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/Toner-Pad-No-5-new-format.png?v=1771461659"},{"product_id":"vitamin-c-booster-shot-30ml","title":"Vitamin C Booster Shot (30ml)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Skin experiencing dullness, uneven skin tone, dark spots, post-acne marks, or loss of radiance requiring a concentrated vitamin C treatment to support clarity and glow.\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e Step 6 – Serum \/ Ampoule\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM \u0026amp; PM\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A concentrated vitamin C booster designed to brighten uneven skin tone, support radiance, and strengthen the skin barrier for a healthier-looking glow.\u003c\/p\u003e","brand":"ARENCIA","offers":[{"title":"Default Title","offer_id":57326375731574,"sku":"IKG-SR-ARE-030M-002","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/Arencia-Vitamin-C-Booster-1st-image.png?v=1771462173"},{"product_id":"bha-dark-spot-zero-cream-35g","title":"BHA+ Dark Spot ZERO Cream (35g)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Skin experiencing dark spots, post-acne marks, uneven tone, or dullness requiring a targeted moisturiser to support clearer-looking, more balanced skin.\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e Step 9 – Moisturiser\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e PM (AM optional with sun protection)\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A targeted moisturising cream formulated with gentle BHA, niacinamide, and brightening ingredients to support the appearance of dark spots while keeping skin comfortable and balanced.\u003c\/p\u003e","brand":"BE THE SKIN","offers":[{"title":"Default Title","offer_id":57326375764342,"sku":"IKG-MS-BTS-035G-001","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/BHA-Dark-Spot-ZERO-Cream-35g.png?v=1771462185"},{"product_id":"vitamin-c-boosting-serum-30ml","title":"Vitamin C Boosting Serum (30ml)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Skin experiencing dullness, uneven tone, dark spots, or post-acne marks requiring a gentle, daily brightening serum to support clearer-looking, more radiant skin.\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e Step 6 – Serum \/ Ampoule\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM \u0026amp; PM\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A lightweight brightening serum formulated with vitamin C derivatives, niacinamide, and arbutin to help improve the appearance of uneven tone while keeping skin hydrated and comfortable.\u003c\/p\u003e","brand":"DR. 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PM\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A tone-correcting capsule cream formulated with tranexamic acid, niacinamide, and brightening actives to help improve the appearance of uneven tone while keeping skin hydrated, smooth, and comfortable.\u003c\/p\u003e","brand":"MEDICUBE","offers":[{"title":"Default Title","offer_id":57326376583542,"sku":"IKG-MS-MED-055G-002","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/medicube-TXA-Niacinamaide-Capsule-cream-55g.png?v=1771462397"},{"product_id":"azelaic-acid-10-kojic-tea-tree-serum-30ml","title":"Azelaic Acid 10 Kojic Tea Tree Serum (30ml)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Skin experiencing active breakouts, congestion, excess oil, post-acne marks, or uneven tone requiring targeted acne care that also supports clearer-looking skin.\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e Step 6 – Serum \/ Ampoule\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM \u0026amp; 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