{"title":"BEAUTY OF JOSEON","description":"\u003cp\u003eBeauty of Joseon is the Korean brand that bridges centuries of Joseon Dynasty \u003cstrong\u003ehanbang\u003c\/strong\u003e tradition with modern skincare science. Every formula draws on ingredients recorded in the \u003cem\u003eGyuhap Chongseo\u003c\/em\u003e — a 19th-century Korean women's encyclopedia — reinterpreted with current dermatological research.\u003c\/p\u003e\u003cp\u003eThe IrelKGlow Beauty of Joseon UK range showcases this approach across the brand's hero ingredients: \u003cstrong\u003erice and probiotics\u003c\/strong\u003e in the cult Relief Sun SPF50+, \u003cstrong\u003egreen plum AHA\/BHA\u003c\/strong\u003e in the cleanser and exfoliating toner, \u003cstrong\u003eginseng + retinal\u003c\/strong\u003e in the Revive Eye Serum, \u003cstrong\u003epropolis + niacinamide\u003c\/strong\u003e in the Glow Serum, plus mugwort, centella and the Dynasty Cream. 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PM\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A honey-like glow serum infused with 60% Propolis Extract and 2% Niacinamide to calm inflammation, refine pores, and deliver a luminous, dewy finish.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":57326364655990,"sku":"IKG-SR-BOJ-030M-002","price":17.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/Glow-Serum-PropolisNiacinamide-30ml.png?v=1771460721"},{"product_id":"green-plum-refreshing-toner-aha-bha-150ml","title":"Green plum refreshing toner : AHA + BHA (150ml)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Normal, combination, oily, and sensitive skin seeking clarity and smoothness\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e 4 – Toner \/ Exfoliator\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM \u0026amp; PM (gentle daily exfoliation)\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A refreshing daily exfoliating toner with 25% Green Plum Water and 2% Mung Bean Extract, formulated with mild AHA and BHA to smooth texture, refine pores, and promote natural radiance.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":57326364688758,"sku":"IKG-TN-BOJ-150M-001","price":16.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/Green-plum-refreshing-toner-AHA-BHA-150ml_b4ef620c-5491-4e3f-bea0-6d942af68d51.png?v=1771460735"},{"product_id":"revive-eye-serum-ginseng-retinal-30ml","title":"Revive Eye Serum: Ginseng + Retinal (30ml)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Skin experiencing fine lines, wrinkles, loss of elasticity, or a tired-looking eye area requiring targeted retinal-based eye care.\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e Step 8 – Eye Care\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e PM only\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A nourishing eye serum formulated with ginseng extract and retinal to help improve the appearance of fine lines while supporting a smoother, more revitalised eye area.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":57326364721526,"sku":"IKG-EC-BOJ-030M-003","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/Revive-Eye-Serum-Ginseng-Retinal-30ml.png?v=1771460747"},{"product_id":"matte-sun-stick-mugwort-camellia-spf50-pa-18g","title":"Matte sun stick : Mugwort + Camellia SPF50+ PA++++ (18g)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Normal, combination, or oily skin that needs daily UV protection with minimal shine\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e 10 – Suncream\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM only\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A lightweight sun stick that delivers broad-spectrum protection with a soft matte finish\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":57326365016438,"sku":"IKG-SS-BOJ-018G-002","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/Matte-sun-stick-Mugwort-Camilia-SPF50-PA-18g.png?v=1771460760"},{"product_id":"centella-asiatica-calming-face-mask-1pcs","title":"Centella Asiatica Calming Face Mask (1pcs)","description":"\u003cp style=\"line-height:1.6;\"\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e All skin types, including sensitive or irritated skin needing calming and replenishment\u003cbr\u003e\u003cstrong\u003eStep:\u003c\/strong\u003e 8 – Mask\u003cbr\u003e\u003cstrong\u003eRoutine:\u003c\/strong\u003e PM (AM optional as a soothing treatment)\u003cbr\u003e\u003cstrong\u003eHigh-level description:\u003c\/strong\u003e A lightweight tencel sheet mask infused with 15% Centella Asiatica Extract and triple Hyaluronic Acid to calm, hydrate, and refresh the skin without heaviness.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":57326365147510,"sku":"IKG-MP-BOJ-001P-001","price":3.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9939\/0070\/files\/Centella-Asiatica-Calming-Mask-10-per-box.png?v=1771460774"}],"url":"https:\/\/irelkglow.co.uk\/collections\/beauty-of-joseon.oembed","provider":"IrelKGlow","version":"1.0","type":"link"}